Here are three super practical ways you can use AI to level up your research and 10x your impact.
1. Create Synthetic Customer Personas for New Ideas
Imagine being able to talk to a customer without actually needing one. With AI, you can generate synthetic personas based on demographics and behaviors. You can chat with these personas to get a sense of their opinions on product concepts or dig into their challenges.
While it’s not perfect (albeit useful) for validation, it’s a fantastic way to brainstorm new ideas and test early concepts. These AI-generated personas can give you fresh insights before you ever speak to a real customer.
2. Instantly Generate Surveys with Smart Logic
Writing surveys with branching logic can be tricky and time-consuming. But with AI, you can create fully-fledged surveys just by giving a short prompt with your objectives.
The AI builds out the questions and even includes dynamic paths based on answers. This means you can spend less time designing surveys and more time focusing on the emerging insights.
3. Analyze Old Interviews and Open-Ended Responses for Hidden Insights
Got piles of interview transcripts or open-ended survey responses sitting around? Generative AI tools (like ChatGPT or Claude) can quickly sift through all that data to find hidden nuggets of insight that might’ve been too time-consuming to dig out manually.
This makes it easier to uncover trends, patterns, or key quotes that could significantly shape your research findings.
4. Generate Multiple Concepts for Testing
Need to test different product descriptions or marketing messages? AI can help by creating tons of variations in no time. This means you can run A/B tests or get feedback on multiple concepts without having to manually write out each one. It’s a quick way to see what works best and optimize your approach on the fly.
To take things even further, check out Echo's AI-powered customer insights service. We are a partner to marketing teams that need fast, reliable insights without sacrificing quality. If you’re curious about how AI can help you run smarter, more efficient research, drop us a message! We’d love to brainstorm ideas with you and see how we can make your research even better.
